A former Global Brand Manager at ExxonMobil and President & Managing Director of ExxonMobil Mexico, Pablo has spearheaded market expansion initiatives, repositioned global brands like Mobil and Mobil 1, and led teams in highly competitive environments.
Today, as founder of Pro-Efficiency and through his independent marketing practice, Pablo helps many companies sharpen their strategy, strengthen their brands, and capture growth opportunities in changing markets.
He is the author of the Marketing Essentials series, a collection of books covering startup marketing, artificial intelligence in marketing, channel management, and revenue management. Each reflects his belief that disciplined, creative marketing transforms business performance.
Originally from Buenos Aires, Argentina, and currently based in Houston, Texas, Pablo is also an active mentor with SCORE and Junior Achievement, and a frequent speaker at global and regional events.
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