A hands-on guide for entrepreneurs looking to build their brand from scratch. This book offers a step-by-step roadmap covering market research, value proposition design, and lean campaign execution. Perfect for early-stage startups aiming to grow fast while staying customer-focused.
Available in Amazon in English and in Spanish
A modern playbook for leveraging AI to transform marketing. From automation and predictive analytics to hyper-personalization, this book shows how to use intelligent tools to enhance decision-making and performance. Includes real use cases, easy-to-apply solutions, and guidance on ethical AI and data privacy.
Available in Amazon, in English and in Spanish
Designed for both B2B and B2C companies, this book explores how to optimize distribution networks and partner relationships. It presents strategic frameworks to improve channel effectiveness, boost brand presence, and align business goals across traditional and digital routes to market.
Available in Amazon, in English and in Spanish
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